Organizations like to tout how “digital” they are, but when you dig below the surface, you often find shops that have spent millions to improve customer engagement, and back offices that are disconnected and struggling to keep up. 

A true digital environment is about more than a front-end customer engagement portal. It’s about a straight-through, connected and digitized environment that links customer outcomes to process improvement. Only by elevating the customer journey above functional silos and legacy systems—and embracing intelligent operations—can organizations truly achieve operational excellence.