We all know that understanding our customers is good business. A good foundational understanding of their business needs, preferences and behaviors can produce lift and help build strong, lasting relationships. We also know that data is the best way to bridge gaps in our knowledge about customers. 

The use of model portfolios among financial advisors is nearly ubiquitous—with nearly eight-in-10 advisors using models in their practices to some extent based on our Advisor Insights research, conducted in association with Horsesmouth. Advisors in every business model and asset range are using models in their practices in some measure for accounts of all sizes.

Like a hurricane that never ends, the investment management industry continues to be buffeted by disruptive forces – fee compression, technology, regulatory uncertainty, the list goes on.  To that end, we recently surveyed Heads of Product Management and Product Development from 35 firms across the industry to get their perspectives on key issues.