The integration imperative: key to delivering high-quality service to clients efficiently


Monday, August 26, 2019 | By Ed Wright, Senior Manager, Solutions Management

The integration imperative: key to delivering high-quality service to clients efficiently

Enhance Your Tech Stack with a Cloud-Based Integration Platform

In the world of wealth management, data-dependency is becoming increasingly important. Investment advisors need to be able to see their portfolio positions and holdings in real time in order to make informed decisions for their clients. It’s essential to be able to provide accurate answers to clients with just a few clicks. Firms need to empower teams with the information they need when they need it, so in turn, they can deliver proactive and responsive service.

Getting the right information to the right place at the right time requires a high level of connectivity among systems, applications, and servers. Systems not only need to connect, but they need to be able to exchange real-time data intelligently and securely. Overall, this is the essence of integration—to enable multiple, disparate systems to function as a single ecosystem through a seamless flow of data from one system to another. Effective integration makes exchanging data efficient and quick, increasing operational efficiency and reducing the risk of human error. This ensures consistency of data from one system to the next.

The Rise of Integration Platforms

Effective integration is a delicate process that can be very difficult to achieve. Even using advanced integration tools and APIs, building discrete interfaces and communication protocols between systems can be demanding and time consuming, particularly if they come from multiple providers. With the cloud becoming more popular and applications moving to the cloud, firms increasingly need to connect and coordinate the activities between on-premise and cloud-based applications. The complexity is then compounded when trying to connect with external parties, which requires added layers of security and stringent data access controls.

Solutions that enable fast, reliable and secure integration at scale, across many applications and environments, need to do business with accurate, timely and accessible data. This demand gives rise to a new generation of cloud-based integration platforms designed to streamline and speed up the deployment of business-critical integrations. These integration platforms contain automation tools that make it easier to integrate applications running in different environments, including on-premise-to-cloud or applications hosted by different business entities. These tools enable businesses to see the benefits of integration with less expense and effort than building custom integrations from scratch.

Salentica Data Broker: Your Single Integration Platform for Wealth Management

A prime example of a cloud-based integration platform built for the wealth management industry is Salentica Data Broker, an SS&C Salentica solution. Integration is critical when client data resides in multiple systems, both within and outside the firm. Salentica Data Broker ensures consistency of client data across all integrated applications. It enables firms to achieve secure integration efficiently and quickly amongst their CRM, portfolio management and custodial platforms. Salentica Data Broker delivers a 360o view of the client relationship through the CRM platform with full data transport, mapping and transformation capabilities.

Salentica Data Broker incorporates pre-built integrations with a growing list of leading custodians for real-time data feeds, eliminating the need to build and maintain multiple discrete interfaces. It is also pre-configured for widely used portfolio management solutions. Client data from the portfolio management system flows into the CRM automatically – either scheduled or on demand. With Salentica Data Broker, users can quickly view up-to-the-second positions, holdings and transactions in any client account, all through the CRM interface. Salentica Data Broker also makes it possible to export CRM data directly into financial planning solutions, which eliminates duplicate data entry into two different systems. This results in fewer errors and increased scalability within the firm.

Screenshot of Salentica Data Broker

View real-time custody and portfolio data inside your CRM system by leveraging Salentica Data Broker

Ultimately, Salentica Data Broker reduces the risks associated with maintaining redundant data in multiple systems. Even something as simple as an address change poses a risk of inconsistent data among systems. With Salentica Data Broker, a change made in one system is immediately reflected across the integrated ecosystem.

Though part of the SS&C Salentica suite of CRM solutions, Salentica Data Broker is available as a stand-alone platform and supports third-party CRM systems, which include the Microsoft Dynamics 365 and Salesforce platforms, including Financial Services Cloud. Salentica Data Broker also leverages the Microsoft Azure platform, ranked by Gartner, a leading technology, research, and advisory company.

Integration is one more avenue for wealth management firms to gain a competitive edge. A cloud-based integration platform makes it easier and more cost effective to implement integrations that ensure the integrity of data across multiple systems. By bringing together client data from CRM, custodial and portfolio management platforms, Salentica Data Broker helps firms drive greater operational efficiency, better-informed decisions and world-class client service.



Asset Management, Wealth Management


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