Strategic account management must change. At most firms, national accounts, national sales and marketing are going in different directions as centers of influence are shifting at distributor relationships.
Account-based marketing provides a framework and process for aligning resources on accounts with long-term growth prospects, demonstrated demand for products and services, tightly aligned strategies and plans, and a shared path to sales.
Purchase this research to better understand:
- How account-based engagement works
- Best practices for implementing account-based marketing
The primary audience for this report includes; heads of distribution, national account managers, CMOs, and C-Suite executives.