The conversation between pension scheme and members is changing. “Education” is only part of the story; emotional investment is needed to drive financial investment. How can you make people really care?Increased use of smartphones combined with adoption of popular social media channels present an opportunity for defined contribution pension scheme providers to switch up how they engage their members. Here’s some of what the whitepaper covers.• The impact of “digital” on UK members across all demographics—From the pandemic to an increase of scams, digital has a myriad of effects on everyone, not just digital natives.• Education vs. engagement—Homing in on the psychological aspects such as attention, curiosity, interest, optimism and passion are critical to elevating the discussion around retirement.• Deploying a digital strategy—Aligning messaging and content production to members’ channels of choice can look quite different from traditional communications.• The need for a holistic view of personal wealth—Using digital technology to show how the retirement story fits into aspects of everyday life and banking could be critical to accessing engagement.
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