Exchange-traded funds, more often referred to as ETFs, have been on the rise since the first US ETF was launched in 1993. In the grand scheme of things, an ETF is an open-end Securities Exchanges Commission “SEC” 1940 Act registered product, just like a mutual fund. Both mutual funds and ETFs pool the money of many investors, can charge fees and are basket-like instruments that can hold hundreds if not thousands of securities, and more recently one security. Either structure can be equity, fixed income, balanced, thematic, large cap, mid cap or small cap, to name a few. So what is it then that makes ETFs so appealing? Read our whitepaper to find out more.