Strategic account management must change. At most firms, national accounts, national sales and marketing are going in different directions as centers of influence are shifting at distributor relationships. Account-based marketing provides a framework and process for aligning resources on accounts with long-term growth prospects, demonstrated demand for products and services, tightly aligned strategies and plans, and a shared path to sales.Purchase this research to better understand:
- How account-based engagement works.
- Best practices for implementing account-based marketing.
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