Entering the ETF Market: A Strategic Roadmap for U.S. and International Asset Managers

Build the Right Strategy for ETF Success

With U.S. ETF assets surpassing $13.5 trillion in 2025, the opportunity for asset managers continues to grow. But launching an ETF requires more than a strong investment strategy. Success depends on choosing the right entry model, building distribution capabilities and establishing an infrastructure that supports long-term growth.

Developed in partnership with Ignites, our white paper explores how managers can:

• Evaluate ETF entry options, including conversions, share classes and partnerships
• Build effective distribution and capital-markets relationships
• Navigate the ETF launch process and prepare for long-term scalability

Download the white paper to explore the strategic decisions that can help position your ETF business for success.