Whitepaper

Navigating the Blind Spots for New Issuers in a Growing ETF Market

Understand key ETF ecosystem dynamics before your fund goes live.

Launching an ETF? The ecosystem is more complex than it appears.
New issuers are entering a crowded, fast-moving ETF market. Success takes more than a compelling strategy—it requires deep knowledge of how the ETF structure works, from capital markets and exchanges to liquidity and distribution. In this whitepaper, SS&C experts walk through the operational, strategic and marketing considerations that often catch new issuers off guard.
Read the guide to explore:

  • Why capital markets should be your first ETF hire—not your last.

  • How market makers, APs and exchanges impact your fund’s trading and visibility.

  • What makes a scalable marketing and sales strategy in a crowded ETF space.

 Gain clarity on ETF fundamentals—and avoid common missteps that could cost you early traction.