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BLOGS. January 15, 2024

Should Super Fund Member Experience be the New Performance Metric?

A recent headline in the Australian Financial Review noted that “Super funds [are] on [a] spending spree to improve customer service.” That’s good news. Delivering high-quality customer service to super fund members is a laudable goal. But should it be more than a goal? Is it time for APRA to add a metric for customer service to the Your Super, Your Future (YSYF) performance rankings? The answer to those questions is yes.

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