Research Studies

This report shows an industry view of the intermediate market and breaks down the broad opportunity available to aid distribution and marketing leaders when thinking about resource and coverage decisions.

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This report helps executives understand the process of running a formal, data-driven territory optimization exercise.

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Identifies a number of best practices for engaging the next generation of advisors and investors, and offers examples of how asset managers are implementing these best practices.

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Strategic account management must change. At most firms, national accounts, national sales and marketing are going in different directions as centers of influence are shifting at distributor relationships.

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Age is emerging as a significant factor in how the next generation of advisors and investors is interacting with asset managers. In our latest research report, we examine what all advisors want as they learn about an unfamiliar manager or product, compare solutions, do business with and advocate for a firm.

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Top sales performers are garnering more profitable relationships at the offices they manage. Not only are these sales teams beating their competition in terms of gross sales at more high value offices, they are able to better retain assets at those offices. In short, their sales tend to “stick.”

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Timely, insightful content is the differentiating marketing tool that firms use to convey their value. For most advisors it can tip the balance in favor of your firm, particularly when potential customers are choosing between similar products with comparable performance.

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Learn what it takes to create and maintain a sustainable asset and wealth management organization – standing still is not an option.

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In this report, discover why traditional lead scoring falls short in today’s environment and how Customer Opportunity Scoring is taking the common task of identifying the best prospects for a firm to the next level.

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Take the first step by downloading our overview to gain insight into how sales enablement drives smoother, more efficient engagement between advisors and sales personnel, digitally and in-person.

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Our latest study identifies a number of differences that will only grow over time, as well as best practices for engaging both groups of advisors, and how asset managers are implementing these best practices.

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Our latest study explores leveraging AI solutions for obtaining insights, gaining efficiency, increasing relevance and creating opportunity using data that most firms already have.

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This study surveyed 550 financial advisors and closely examined what advisors with discretion expect from their digital experiences with asset managers and how firms can meet their five essential needs.

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This report presents a detailed examination of five changing paradigms in asset management sales organizations.

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This report presents account-based marketing as a strategic framework for marketing and distribution teams to develop tiers of accounts, based on rigorous analysis of profitability, demand, alignment, and relationship.

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This report helps asset managers understand how to cater to this unique audience digitally. It looks at how they can make it easy for the home office to perform research and due diligence by providing in-depth information online and ways to do so efficiently and effectively.

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Our "Navigating the Storm: Modern Instruments for a New Age in Asset Management" white paper explores three disruptors transforming the asset and wealth industry, and what we believe firms need to do weather the storm.

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Our report series, Using Business Intelligence to Optimize Sales Strategies, examines the necessary attributes of a successful BI program, what BI leaders are doing to pull ahead of the competition, and how lagging firms can catch up to remain competitive.

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This Digital Engagement Leadership: What It Takes and Why It’s Worth report analyzed the responses of 406 financial advisors, to examine their digital behaviors and preferences for current and emerging technologies and assessed how asset management firms measure up in delivering on their expectations, ranking the top five.

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This report looks at the future of email and the email expectations of advisors in 2020. Focusing on three key trends, it outlines some of the ways asset managers can create more relevant and effective email marketing.

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This report series explores how asset managers can develop products that align with their brand, tell their story more effectively, and grow market share – and shows which leading firms are doing so.

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This report outlines the ways marketing and sales can use data from multiple touchpoints to jointly segment advisors and develop outbound marketing campaigns to acquire new business and retain assets.

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This report series helps asset managers understand the benefits of marketing attribution and leverage it to quantify and optimize marketing’s impact.

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This report series analyzes the long-term industry changes and their implications to asset managers, and provides an assessment framework along with recommendations modernize firm's distribution organizations.

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This white paper takes a look at the major trends impacting the asset management industry and provides recommendations for asset managers to change their distribution, product and marketing organizations in order to thrive.

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