BLOGS. February 7, 2025
Evolving Business Intelligence in Asset Management Distribution
The role of Business Intelligence (BI) within asset management distribution, and analytics teams more broadly, has undergone rapid development and transformation in recent years. As data became more widely available and increasingly central to decision-making, firms were faced with the challenge of integrating BI effectively into their distribution strategies. While many firms have made strides, the journey from IT-driven BI to a fully embedded sales and marketing enablement function continues to be a challenge for some firms.
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