The SS&C NeuroLab uses innovative techniques to test various content types (e.g. training videos, eLearning courses, compliance programs, investor relations communications, client presentations, etc.) and measure the efficiency and efficacy of the content. By measuring brainwave activity using electroencephalographic (EEG) technology, we quantify the AMEE: Attention, Memory, Emotion and Engagement, of learners, individually and collectively. Clients are provided with unique and actionable insights into the effectiveness of their content, which enables instructors, designers and content creators to refine and improve learning programs.